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Specific user actions or behaviors usually correlate with the Aha! moment. It’s your job to identify what specifically your users find valuable and double down on it when building your product. Often these two types of Aha! moments are not one and the same. The Aha! moment from the perspective of your users, is that point in the user lifecycle when they realize key value from your product. The first one is that emotional point in the life of your startup that you realize that you have an Eureka moment, a key idea or insight on what to build to make your customer’s life easier. There are two types of Aha moments that you might experience: your Aha moment! and the users’ aha moment. Your job is to find that moment and make it as accessible as possible by eliminating any other distractions that get in its way. This activation moment is the difference between the users that churn and the ones that become loyal customers of the product. This could be when a user activates a specific feature or reads something on your website or in your app - it’s that touchpoint or activity that truly resonates with them and helps them realize that they can benefit from your product. The Aha! moment is the moment that things click for your users, and they discover the value of your product. The Aha! moment is not about teaching your users something new or educating them about a new problem it’s about helping them remember. The Aha! moment resonates with your customers, with the problems, language, and believes they already have. Think about this for a second and what this means for your own product. The Aha is a remembering of what you already knew, articulated in a way to resonate with your own truth”. This usually happens in the early stage of the customer lifecycle, as a part of the onboarding flow.Īs Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. In the context of SaaS and product companies, the Aha! moment is the first key moment when users realize the value of your product. The Merriam-Webster Dictionary defines an Aha moment as a moment of sudden realization, inspiration, insight, recognition, or comprehension.

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If you’re already familiar with the concept of the Aha! moment in the context of product companies, feel free to skip to the interviews. (just to make sure we’re on the same page when talking about this). Is there a tool or tools that you use to guide users towards the Aha! moment?īut before we dive into the interview round-up, let’s briefly cover what is the Aha! moment and why it’s so crucial for your company.How do you get your users to their Aha! moment?.Is there a specific metric that you track that is related to your Aha! moment?.How did you find your product’s Aha! moment?.Instead of writing yet another theoretical post on “Aha! Moments” we decided to reach out to 17 successful SaaS companies and find out the real-life examples of the Aha! moments that have changed these product companies for the good. If you’re experiencing challenges with any of the problems above, it means you haven’t found or articulated your Aha! moment to your users. Unfortunately, your product’s value might not be so obvious for your users and customers. Are you struggling to convert free trials to paying customers? Or get your website visitors to register for your tool? Or get people to adopt specific product features?Īs a product founder or marketer, you know your product’s value well.

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